Case Studies
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Gauging opportunity for a franchise re-awakening
Setting Up For Launch
Helping a leading healthtech company improve staff satisfaction
Repositioning Hair Dryer Communication through Semiotics
Samsung – Semiotic Toolkit for Offers in Consumer Technology
European Luxury Automotive – Inclusive Communication for a US Market
Quick Service Restaurants: Decoding Hedonism and Sustainability Across Markets
Redefining Meal Kit Experiences in Norway, Italy and Spain
Using semiotics to uncover meaning in Lip Gloss Category for a French beauty major
Refining Gameplay and Narrative for an Adventure Puzzle Platformer
Persona creation for a live mobile match game
Understanding the Survival game category, to help inform studio and publisher strategies
Reigniting Market Growth: Strategic Research Study for a Global Appliances Brand
Optimising a Telco Brand’s B2B Communications for Vertical Markets
Developing a new range of cleaning solutions for the hospitality sector
Supercharging Market Expansion with Cultural Understanding
Innovation Presentation to Shape the Future of Beauty Tech
Creating a Seamless Experience for a Unified Services Platform
Insights from Trialling Wi-Fi-Based Home Security
Insights for Digital Security: A Teen-Centric Ethnography
Optimising offers and discounts for a premium brand
Unlocking Market Opportunities: Segment Analysis for Strategic Targeting
Revolutionising Wearables: Consumer Perspectives on Smartring Positionings
The Next Generation: Uncovering Smartphone Brand Loyalty Among Kids
Driving Adoption: Understanding Consumer Perceptions of New Mobility Solutions
Developing the next generation or DIY products for the prosumer market
Getting behind the dashboard: understanding digital campaign impact
Can service and support for connectivity and cloud solutions be onshored?
Virtual Ward scoping for technology and connectivity proposition development
Tailoring Connectivity and Technology Solutions by Industry
MD[x]T in prelaunch claims testing
Logo evaluation and creative assessment in a rare neurological condition
Multi-audience evidence to make a robust case for the chickenpox vaccine
Identifying the target audience for a new health wearable
Launching a new range of therapeutic beauty products for a health & beauty brand
Developing a new approach to kit buying for grassroots teams
Proposition testing for a small business tax refund service
Small dogs in big cities - building cultural understanding for a pet food manufacturer
Exploring the potential for an E-cigarette product launch
Revamping a Telco brand to target MNCs with new communications propositions
Oncology future landscaping and positioning
MS treatment landscaping and decision-making
Creating a consumer segmentation for a global insurance and financial services organisation
Exploring the potential for a new mobile game
Shaping B2B brand strategy: Moving beyond mobile to full-service communications
Segmenting the B2B market for an IT service company
Understanding the path to purchase for a domestic appliance manufacturer
Customer journey mapping for an Enterprise expense solutions provider
From Dull to Dynamic: Positioning Smart Kitchens for Growth
Helping an ethical clothing brand optimise its brand and digital strategy
The rise and fall of curved TVs: A lesson in understanding consumer needs
Category navigation and path to purchase in consumer health
Marginal gains in late-stage cancer
Unpacking large businesses' buying process for a fuel card manufacturer
Understanding the needs of French pharmacy decision makers
Helping a tech manufacturer align their device with industry needs
Developing omnichannel strategy across the customer-product journey
Developing a portfolio-wide digital content engagement strategy
Creating an optimized multi-channel HCP & patient campaign
Developing an app for IBS patients
Building a cutting edge digital communications framework for a rapidly expanding Biotech
Understanding the lives and needs of Hemophilia patients
Utilising advanced analytcis to identify the most effective messaging for a digital-first awareness campaign
Optimising digital channel strategy, content, timing, and frequency for novel pharma product launch
Helping a pharmaceutical company develop their global marketing strategy
Using a behaviour change framework to increase prescribing in a competitive category
Characterizing rare disease with validated PROs and advanced statistics
Capturing patient experience following acute CV events
Patient Journey in hematological cancers
Using semiotics and cultural analysis to develop the next generation of packaging for an OTC cold and flu product
Using advanced analytics to assess an asset moving into PII in multiple indications
Using advanced modelling to inform relaunch messaging
Kick starting the innovation process to develop new technologies
Rapid ad concept development for a pet care company
Using digital ethnography to build a deeper understanding of independent pharmacies
Using digital ethnography to build a deeper understanding of the lives of young women
Reviving a Classic: How Semiotics helped a Traditional Rum Brand Appeal to youth audiences
Using cultural research to uncover codes of positive masculinity to position electric shavers
Revolutionising sales advisor training
Uncovering needs of SMEs in hospitality for a digital business management tool
Unlocking key Insights for effective campaigns in a range of verticals
Segmenting untapped B2B market for tangible savings in communications and product
Cracking the Code to SME Success: Using creative insights to build a winning digital storefront
Helping a major console manufacturer address barriers to VR usage
Helping a PC/console developer understand the initial onboarding experience of their new title
Face to face mobile playtesting
Finalising box art and logo for launch
Helping a major AAA developer to measure campaign effectiveness and plan for future strategies
Helping a PC/ console developer identify the most engaging game name, logo and boxart for a franchise title
Testing the player experience for a new multiplayer puzzle game
Using advanced analytics to create a feature hierarchy for a new game concept
Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space
Creating a clear picture of the current player base of a mobile game, plus potential for future new players
Using digital ethnography to explore sensitive health topics in young women
Understanding the role of the pharmacy channel for therapeutic beauty products
Understanding attitudes, needs and behaviour in relation to weight loss
Preparing for launch in non Rx dermatology
Countering a competitive threat in foot health
Launching a consumer health product into a new market
Using COM-B to inform launch messaging in rare disease
Novel asset evaluation in antibody mediated rejection
Evaluating creative against customer needs and emotional tone
Our tracker solution to identify and convert consumer preference and sales and brand preference
Cooking up success: Developing propositions for a smart kitchen
How can internet service disruption uncover the meaning of digital connectivity at home
Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space