Case Studies
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Refining Gameplay and Narrative for an Adventure Puzzle Platformer

Evaluating Campaign Effectiveness for a Narrative-Driven Game Launch

Understanding the Survival game category, to help inform studio and publisher strategies
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Reigniting Market Growth: Strategic Research Study for a Global Appliances Brand

Optimising a Telco Brand’s B2B Communications for Vertical Markets

Supercharging Market Expansion with Cultural Understanding

Innovation Presentation to Shape the Future of Beauty Tech

Creating a Seamless Experience for a Unified Services Platform

Insights from Trailing Wi-Fi-Based Home Security

Insights for Digital Security: A Teen-Centric Ethnography

Optimising offers and discounts for a premium brand

Unlocking Market Opportunities: Segment Analysis for Strategic Targeting

Revolutionising Wearables: Consumer Perspectives on Smartring Positionings

The Next Generation: Uncovering Smartphone Brand Loyalty Among Kids

Driving Adoption: Understanding Consumer Perceptions of New Mobility Solutions

Getting behind the dashboard: understanding digital campaign impact

Can service and support for connectivity and cloud solutions be onshored?

Virtual Ward scoping for technology and connectivity proposition development

Tailoring Connectivity and Technology Solutions by Industry
![MD[x]T in prelaunch claims testing](https://www.bryter-global.com/hubfs/Image%204.jpg)
MD[x]T in prelaunch claims testing

Logo evaluation and creative assessment in a rare neurological condition

Multi-audience evidence to make a robust case for the chickenpox vaccine

Identifying the target audience for a new health wearable

Launching a new range of therapeutic beauty products

The future of kit buying for grassroots teams
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Small dogs in big cities - building cultural understanding

Exploring the potential for an E-cigarette product launch

Revamping a Telco brand to target MNCs with new communications propositions

Oncology future landscaping and positioning

MS treatment landscaping and decision-making

Creating a consumer segmentation for a global insurance and financial services organisation

Exploring the potential for a new mobile game

Shaping B2B brand strategy: Moving beyond mobile to full-service communications

Segmenting the B2B market for an IT service company

Understanding the path to purchase for a domestic appliance manufacturer

From Dull to Dynamic: Positioning Smart Kitchens for Growth

Helping an ethical clothing brand optimise its brand and digital strategy

The rise and fall of curved TVs: A lesson in understanding consumer needs

Category navigation and path to purchase in consumer health

Marginal gains in late-stage cancer

Unpacking large businesses' buying process for a fuel card manufacturer

Helping a tech manufacturer align their device with industry needs

Developing omnichannel strategy across the customer-product journey

Developing a portfolio-wide digital content engagement strategy

Creating an optimized multi-channel HCP & patient campaign

Developing an app for IBS patients

Building a cutting edge digital communications framework for a rapidly expanding Biotech

Understanding the lives and needs of Hemophilia patients

Utilising advanced analytcis to identify the most effective messaging for a digital-first awareness campaign

Optimising digital channel strategy, content, timing, and frequency for novel pharma product launch

Helping a pharmaceutical company develop their global marketing strategy

Using a behaviour change framework to increase prescribing in a competitive category

Characterizing rare disease with validated PROs and advanced statistics
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Capturing patient experience following acute CV events

Patient Journey in hematological cancers

Using semiotics and cultural analysis to develop the next generation of packaging for an OTC cold and flu product

Using advanced analytics to assess an asset moving into PII in multiple indications

Using advanced modelling to inform relaunch messaging

Kick starting the innovation process to develop new technologies

Rapid ad concept development for a pet care company

Using digital ethnography to build a deeper understanding of independent pharmacies

Using digital ethnography to build a deeper understanding of the lives of young women

Reviving a Classic: How Semiotics helped a Traditional Rum Brand Appeal to youth audiences

Using cultural research to uncover codes of positive masculinity to position electric shavers

Revolutionising sales advisor training

Uncovering needs of SMEs in hospitality for a digital business management tool

Unlocking key Insights for effective campaigns in a range of verticals

Segmenting untapped B2B market for tangible savings in communications and product

Cracking the Code to SME Success: Using creative insights to build a winning digital storefront

Helping a major console manufacturer address barriers to VR usage

Helping a PC/console developer understand the initial onboarding experience of their new title

Face to face mobile playtesting

Identifying a target audience and shaping marcomms

Helping a major AAA developer to measure campaign effectiveness and plan for future strategies

Helping a PC/ console developer identify the most engaging game name, logo and boxart for a franchise title

Testing the player experience for a new multiplayer puzzle game

Using advanced analytics to create a feature hierarchy for a new game concept

Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space

Creating a clear picture of the current player base of a mobile game, plus potential for future new players

Using digital ethnography to explore sensitive health topics in young women

Understanding the role of the pharmacy channel for therapeutic beauty products

Understanding attitudes, needs and behaviour in relation to weight loss

Preparing for launch in non Rx dermatology

Countering a competitive threat in foot health

Launching a consumer health product into a new market

Using COM-B to inform launch messaging in rare disease

Novel asset evaluation in antibody mediated rejection

Evaluating creative against customer needs and emotional tone

Our tracker solution to identify and convert consumer preference and sales and brand preference

Cooking up success: Developing propositions for a smart kitchen

How can internet service disruption uncover the meaning of digital connectivity at home

Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space
