Case Studies
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Identifying the target audience for a new health wearable

Mapping the consumer purchase journey for smartphones unlocks higher conversion rates and sales for leading retailer

Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space

How can internet service disruption uncover the meaning of digital connectivity at home

Cooking up success: Developing propositions for a smart kitchen

Our tracker solution to identify and convert consumer preference and sales and brand preference
![MD[x]T in prelaunch claims testing](https://www.bryter-global.com/hubfs/Image%204.jpg)
MD[x]T in prelaunch claims testing

Logo evaluation and creative assessment in a rare neurological condition

Evaluating creative against customer needs and emotional tone

Novel asset evaluation in antibody mediated rejection

Using COM-B to inform launch messaging in rare disease

Launching a consumer health product into a new market

Countering a competitive threat in foot health

Preparing for launch in non Rx dermatology

Understanding attitudes, needs and behaviour in relation to weight loss

Understanding the role of the pharmacy channel for therapeutic beauty products

Using digital ethnography to explore sensitive health topics in young women

Creating a clear picture of the current player base of a mobile game, plus potential for future new players

Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space

Using advanced analytics to create a feature hierarchy for a new game concept

Testing the player experience for a new multiplayer puzzle game

Helping a PC/ console developer identify the most engaging game name, logo and boxart for a franchise title

Helping a major AAA developer to measure campaign effectiveness and plan for future strategies

Identifying a target audience and shaping marcomms

Face to face mobile playtesting

Helping a PC/console developer understand the initial onboarding experience of their new title

Helping a major console manufacturer address barriers to VR usage

Cracking the Code to SME Success: Using creative insights to build a winning digital storefront

Segmenting untapped B2B market for tangible savings in communications and product

Unlocking key Insights for effective campaigns in a range of verticals

Uncovering needs of SMEs in hospitality for a digital business management tool

Revolutionising sales advisor training

Using cultural research to uncover codes of positive masculinity to position electric shavers

Reviving a Classic: How Semiotics helped a Traditional Rum Brand Appeal to the Youth

Using digital ethnography to build a deeper understanding of the lives of young women

Using digital ethnography to build a deeper understanding of independent pharmacies

Rapid ad concept development for a pet care company

Kick starting the innovation process to develop new technologies

Using advanced modelling to inform relaunch messaging

Using advanced analytics to assess an asset moving into PII in multiple indications

Using semiotics and cultural analysis to develop the next generation of packaging for an OTC cold and flu product

Patient Journey in hematological cancers
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Capturing patient experience following acute CV events

Characterizing rare disease with validated PROs and advanced statistics

Using a behaviour change framework to increase prescribing in a competitive category

Helping a pharmaceutical company develop their global marketing strategy

Optimising digital channel strategy, content, timing, and frequency for novel pharma product launch

Utilising advanced analytcis to identify the most effective messaging for a digital-first awareness campaign

Understanding the lives and needs of Hemophilia patients

Building a cutting edge digital communications framework for a rapidly expanding Biotech

Creating an optimized multi-channel HCP & patient campaign

Developing an app for IBS patients

Developing a portfolio-wide digital content engagement strategy

Developing omnichannel strategy across the customer-product journey

Revolutionising vertiHelping a tech manufacturer align their device with industry needs

Unpacking large businesses' buying process for a fuel card manufacturer

Marginal gains in late-stage cancer

Category navigation and path to purchase in consumer health

The rise and fall of curved TVs: A lesson in understanding consumer needs

Helping Community Clothing optimise its brand and digital strategy to drive sales and improve customer engagement

From Dull to Dynamic: Positioning Smart Kitchens for Growth

Understanding the path to purchase for a domestic appliance manufacturer

Segmenting the B2B market for an IT service company

Shaping B2B brand strategy: Moving beyond mobile to full-service communications

Exploring the potential for a new mobile game

Creating a consumer segmentation for a global insurance and financial services organisation

MS treatment landscaping and decision-making

Oncology future landscaping and positioning

Revamping a Telco brand to target MNCs with new communications propositions
