Helping a major manufacturer address barriers to VR usage

The Challenge

Our client wanted to grow the player base of their VR hardware, by driving positive engagement and avoiding purchase regret. In order to do this, we wanted to build a true understanding of how players used their VR hardware, how this may have changed over time, and if there were any barriers to usage that could be addressed.

Our Approach

We conducted research across 6 markets, using a two-stage approach. Firstly, we carried out 20 in-home interviews with VR owners to see first-hand how they interacted with their VR hardware. Early insights then informed the second stage – an online survey with VR owners and considerers to quantify the key drivers and barriers to VR usage. 

The Outcome

The insights generated helped the client to really understand the player experience, through honest feedback, videos and photos. We identified key causes of declining usage amongst owners and how they could be addressed, as well as purchase barriers amongst considerers. 

To learn more about the role market research can play in supporting video game developers, publishers and hardware manufacturers check out our article ‘the ultimate guide to market research for video game developers’