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Discover our latest insights
Women Gamers Report 2025
Download the full 2025 report here for insights into how women gamers' behaviours and motivations have changed over time.
AI & mental health
Access the latest report and findings on how mental health patients are accessing AI tools to seek help for their condition
Parents and smartphones
Phones, fears and future intentions. Learn what parents really think about smartphone ownership and usage for their children
Latest case studies
Healthcare
Technology
Gaming
B2B
Other
Evaluating creative against customer needs and emotional tone
Novel asset evaluation in antibody mediated rejection
Mapping the consumer purchase journey for smartphones unlocks higher conversion rates and sales for leading retailer
Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space
Creating a clear picture of the current player base of a mobile game, plus potential for future new players
Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space
Cracking the Code to SME Success: Using creative insights to build a winning digital storefront
Segmenting untapped B2B market for tangible savings in communications and product
Reviving a Classic: How Semiotics helped a Traditional Rum Brand Appeal to youth audiences
