Insights for a rapidly evolving world
Technology is constantly changing and evolving.
So are its users.
Our insights provide a deeper understanding of human behaviour, needs and motivations. This allows leading manufacturers and service providers to better understand their audiences, and enables them to develop & market their products and services more effectively.
Get deeper insights about your products and services
Our work covers established and emerging products and services in telco, IT, domestic appliances, IOT, automotive, entertainment and medical - spanning devices, software solutions and applications.
We work with a range of audiences, across touchpoints to understand needs and experiences. Ultimately what is shaping and influencing consumer behaviour in relation to technology and what is driving adoption and usage behaviours.
What we do
Create, develop and test new products and services
Be guided through all stages of the innovation journey. From kick starting the ideation process, to concept testing, pre launch strategy and post launch evaluation. Get expert help to come up with, test and refine new ideas.
- Size the market and opportunities
- Ideate and develop new thinking
- Test propositions and prototypes
- Design services and experiences
- Develop pricing strategy
- Test apps and products in user trials
Learn more about your customers and target audiences
Understand technology decision-makers, their needs, motivations and behaviours. Use a deeper understanding of priorities and needs to target your customers more effectively and build products and solutions that they need.
- Segment the market and target audiences
- Map and profile needs
- Understand usage and behaviour
- Explore unmet needs and gaps in the market
Track and monitor vs your competitors
Understand how your company, product and service is performing in the market and track over time. Use these insights to build a deeper understanding of how your business is perceived by your customers and your employees. Develop strategies to improve experience and build loyalty.
- Measure NPS and customer satisfaction
- Measure and track employee satisfaction
- Understand campaign effectiveness
- Monitor loyalty and churn
Develop your brand and communications
Gain a deeper understanding of how your brand is perceived vs your competitors, and determine your relative position within a sector or verticals. Use these insights to iterate your brand, and develop effective marketing and communication strategies.
- Test and refine marcomms
- Develop visual identity
- Map your brand across different markets and sectors
- Test campaign and message effectively
Understand how and why people buy
Understand how decision-makers make sense of your category, their purchase decisions and customer journeys. Use this to guide strategy across all touchpoints and sales channels.
- Map customer journeys and understand how decision-makers navigate the category
- Understand the purchase cycle and role of different individuals and departments
- Assess the effectiveness and different touchpoints within the journey
Identifying the target audience for a new health wearable
Mapping the consumer purchase journey for smartphones unlocks higher conversion rates and sales for leading retailer
Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space
How can internet service disruption uncover the meaning of digital connectivity at home
Discover our latest insights
The Metaverse 2022 Report
Download our Metaverse 2022 Report
Workplace Technology and Employee Happiness
Download the infographic here
Mobile Phone Form Factor study
Download the data from the study here
Book a consultation
You can book a meeting with one of our consultants and we’ll be happy to discuss your current business challenge.