Using advanced analytics to create a feature hierarchy for a new game concept

The Challenge

Our client was developing a brand new Action-Adventure game and wanted to measure the market potential and identify key audiences. Another key objective was to evaluate which elements of the game were most engaging and should therefore be prioritised in future development and campaign strategy.

Our Approach

Online quantitative survey with a representative sample of gamers in order to size and profile the key audiences for the new game. This included evaluation of various visual assets, and a text highlighting exercise to identify the most engaging elements and phrases of the description. We used Bryter’s MDxT exercise to establish a clear hierarchy of game features, and the ideal combination to reach the broadest audience.

The Outcome

Our research helped identify and profile potential primary and secondary audiences for the new game. It also highlighted the key elements/phrases in the game description that would maximise interest, as well as which combination of game features would draw in the broadest audience of gamers.

To learn more about the gaming market research we do at Bryter take a look at this article.