Optimising a Telco Brand’s B2B Communications for Vertical Markets

The Challenge

Our client, a global telecom brand aimed to enhance communication with its B2B customers in manufacturing, retail, and financial services. Shifting to a more specialised approach, the brand sought to offer targeted solutions based on industry needs. The research focused on understanding industry trends, digital transformation, decision-makers' needs, and the brand's positioning against competitors while testing sector-specific communications and propositions.

Our Approach

To address the outlined objectives, a combination of quantitative and qualitative research methods were employed. These included sector-specific surveys, interviews with decision-makers, competitor analysis, and a review of existing product offerings.

The Outcome

By embracing a virtualised approach and focusing on understanding the unique needs of businesses in manufacturing, retail, and financial services, our client was able to position itself as a more relevant and trusted partner for its B2B customers. The research provided a clear roadmap for optimising product offerings and communications, ultimately enhancing customer relationships and driving business growth.