Bryter is a finalist again, having been shortlisted for a key award at this year’s British Healthcare Business Intelligence Association’s (BHBIA)2022 BOBI Awards.
This entry continues to reflect our commitment to delivering research and insight that makes a difference and enables our clients to make more effective business decisions that have real impact in their organisations.
Submission summary: Getting Behind the Dashboard: Using customer experience and understanding to unpick performance analytics and optimise digital engagement in the new normal.
- The pandemic was rocket-fuel for pharma efforts to engage with customers digitally. An industry-wide drive to consent customers for e-marketing means content can be shared with 1000s of physicians on a mouse-click.
- Yet, despite a wealth of digital campaign performance analytics, detailed customer understanding of the impact of campaigns, and relevance and value of content delivered, is often lacking
- Through insight-driven collaboration, Bryter delivered an effective playbook to optimise future campaigns, factoring indication; content; and HCP group. This provided a means to achieve digital personalisation-at-scale.
These real-life, panel-judged awards required us to show clear guidance, evidence of change, customer understanding and impact to the client’s business as a result of the research.
About the BHBIA and BOBI Awards
The British Healthcare Business Intelligence Association (BHBIA, www.bhbia.org.uk) is the pre-eminent association for the UK’s healthcare and pharmaceutical market researchers.
The BOBI (Best of Business Intelligence) Awards are the only healthcare-specific business intelligence awards scheme in the UK, and recognize excellence across the business intelligence spectrum – from market research through to sales analytics and related disciplines. The full awards shortlist can be found here: https://www.bhbia.org.uk/bobi-awards
The Awards Ceremony takes place at the BHBIA Annual Conference in May each year.
Get in touch if you would like to receive case studies demonstrating how we deliver business impact for clients across the globe!