BOBI Awards 2022 - Best Business Impact finalist

Topic: Company News   |   Apr 12, 2022 5:06:00 PM

BOBI Awards 2022 - Best Business Impact finalist

Bryter is a finalist again, having been shortlisted for a key award at this year’s British Healthcare Business Intelligence Association’s (BHBIA)2022 BOBI Awards.

This entry continues to reflect our commitment to delivering research and insight that makes a difference and enables our clients to make more effective business decisions that have real impact in their organisations.

 

Submission summary: Getting Behind the Dashboard: Using customer experience and understanding to unpick performance analytics and optimise digital engagement in the new normal.

  1. The pandemic was rocket-fuel for pharma efforts to engage with customers digitally. An industry-wide drive to consent customers for e-marketing means content can be shared with 1000s of physicians on a mouse-click.
  2. Yet, despite a wealth of digital campaign performance analytics, detailed customer understanding of the impact of campaigns, and relevance and value of content delivered, is often lacking
  3. Through insight-driven collaboration, Bryter delivered an effective playbook to optimise future campaigns, factoring indication; content; and HCP group. This provided a means to achieve digital personalisation-at-scale.


These real-life, panel-judged awards required us to show clear guidance, evidence of change, customer understanding and impact to the client’s business as a result of the research. 

 

About the BHBIA and BOBI Awards

The British Healthcare Business Intelligence Association (BHBIA, www.bhbia.org.uk) is the pre-eminent association for the UK’s healthcare and pharmaceutical market researchers.

The BOBI (Best of Business Intelligence) Awards are the only healthcare-specific business intelligence awards scheme in the UK, and recognize excellence across the business intelligence spectrum – from market research through to sales analytics and related disciplines. The full awards shortlist can be found here: https://www.bhbia.org.uk/bobi-awards

The Awards Ceremony takes place at the BHBIA Annual Conference in May each year.

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