The insights and consultancy agency
Do more with data
In today's data-driven world, businesses need to make informed decisions to stay ahead of the competition.
Bryter Labs is our centre for innovation, methodology and analytics. Responsible for furthering our offer ensuring we harness the latest technologies, thinking and advancements in applied analytical techniques.
Our advanced analytics, proprietary statistical techniques and data visualization approaches help our clients to gather, analyse, and interpret data, enabling them to gain deeper insights into customer behaviour, market trends, and their competition.
Use these approaches for…
Brand perception, equity and landscaping
Understand key category drivers
Go beyond the stated importance to identify key drivers in your category. Use derived importance, drivers analysis, factor analysis and decision tree analysis to uncover what drives appeal and consideration in your category and for your brand.
Product and concept testing
Optimise your new product concept
Optimise your product features, uncover what is driving appeal for new ideas and propositions and identify feature hierarchies using advanced tools like conjoint, MDxT, Max Diff and TURF.
Identify optimal pricing
Utilise launch pricing techniques like Van Weterndorp and Gabor Granger to identify the optimal price to launch new products and services with. Refine and optimise existing pricing within a competitive context utilising advanced conjoint techniques.
Audience understanding and targeting
Segment the market
Build a deeper understanding of audiences and
typologies with our advanced segmentation tools and approaches. Advanced segmentation tools can be used to identify typologies by grouping data based on specific criteria such as behaviour, demographics, needs or preferences. These insights can then be used to tailor marketing strategies and improve customer experiences.
Identify winning messages
Use our advanced heat mapping, highlighting, eye tracking and emotional coding tools in combination with MDxT and Max Diff techniques to identify winning messages & combinations that have the greatest appeal and reach to different audiences
Using advanced analytics to create a feature hierarchy for a new game concept
Using advanced modelling to inform relaunch messaging
Using advanced analytics to assess an asset moving into PII in multiple indications
Characterizing rare disease with validated PROs and advanced statistics
Optimising digital channel strategy, content, timing, and frequency for novel pharma product launch
Utilising advanced analytcis to identify the most effective messaging for a digital-first awareness campaign
Segmenting the B2B market for an IT service company
Book a consultation
You can book a meeting with one of our consultants and we’ll be happy to discuss your current business challenge.