The insights and consultancy agency

Do more with data

In today's data-driven world, businesses need to make informed decisions to stay ahead of the competition. 

Bryter Labs is our centre for innovation, methodology and analytics. Responsible for furthering our offer ensuring we harness the latest technologies, thinking and advancements in applied analytical techniques. 

Our advanced analytics, proprietary statistical techniques and data visualization approaches help our clients to gather, analyse, and interpret data, enabling them to gain deeper insights into customer behaviour, market trends, and their competition.

Use these approaches for…

Brand perception, equity and landscaping

Understand key category drivers

Go beyond the stated importance to identify key drivers in your category. Use derived importance, drivers analysis, factor analysis and decision tree analysis to uncover what drives appeal and consideration in your category and for your brand.

Product and concept testing

Optimise your new product concept

Optimise your product features, uncover what is driving appeal for new ideas and propositions and identify feature hierarchies using advanced tools like conjoint, MDxT, Max Diff and TURF.


Identify optimal pricing

Utilise launch pricing techniques like Van Weterndorp and Gabor Granger to identify the optimal price to launch new products and services with. Refine and optimise existing pricing within a competitive context utilising advanced conjoint techniques.

Audience understanding and targeting

Segment the market

Build a deeper understanding of audiences and
typologies with our advanced segmentation tools and approaches. Advanced segmentation tools can be used to identify typologies by grouping data based on specific criteria such as behaviour, demographics, needs or preferences. These insights can then be used to tailor marketing strategies and improve customer experiences.

Message testing

Identify winning messages

Use our advanced heat mapping, highlighting, eye tracking and emotional coding tools in combination with MDxT and Max Diff techniques to identify winning messages & combinations that have the greatest appeal and reach to different audiences

Case studies

View all case studies

Book a consultation

You can book a meeting with one of our consultants and we’ll be happy to discuss your current business challenge.