Optimising AI messaging

The Challenge

A telecommunications brand and one of their major partners wanted to understand consumer sentiment towards the partner, which would then inform future opportunities, especially around handsets and AI led products & services.

Our Approach

An on-going tracking study with customers has been executed to track sentiment. With the ever-evolving market in mind, this tracking study was designed to consistently track a small set of ‘golden questions’, which the rest of the study had flex to be updated each wave in order to align with market activity and new AI features launched by the partner.

The Outcome

Over the tracking period, this study has highlighted where the long term opportunities and threats are. It has also generated insight around how consumer awareness, understanding, and engagement with AI features will impact sentiment and purchase behaviour.

As a result of this project, the team have been able to optimise messaging around their AI led services and start to mitigate some of the risks posed by competitor AI products and service.

Tracking continues today in order to continue building on this work.

To learn more about the role market research can play in understanding audiences, development of technology and ensuring your product is designed to meet the needs of today's consumer check out our article on 'technology market research'