Get access to key insights for those working in the tech sector
Bryter regularly conduct surveys of consumers to understand their attitudes and behaviours in relation to key technology categories. This post summarises recent studies carried out by the insights team, and what you can learn by accessing our bank of free reports designed for those working in the technology sector.
Access consumer insight reports on AI, fitness technology and domestic appliances
Understanding consumer attitudes to AI
AI is the hot topic of the past few years. Large Language Models like Chat GPT have changed the way consumers access information, and tech manufacturers and service providers have been scrambling to develop an AI strategy that can attract consumers and provide a point of difference vs their competitors. But how much do consumers really know about AI, what do they think are the benefits of an AI led approach and what are their concerns. Learn more about consumer understanding of this fast evolving category in the following reports
AI and consumer benefits: Learn more about consumer perceptions of AI and how to effectively link to consumer benefits. This report covers awareness an knowledge of AI, perceived benefits and concerns around AI, and applications of AI in consumer technology. Download the full report here
AI and daily life: Learn more about consumer perceptions of AI comparing the attitudes of UK and German consumers. This report compares the attitudes of consumers in two key markets covering awareness, benefits and concerns around AI, and applications of AI in consumer technology and healthcare. Download the full report here
AI and smartphones: Get key insights into consumer perceptions of AI and their potential to impact the smartphone industry. This report looks at the importance of AI in handset selection, view of AI features and benefits and brand perceptions - who consumers think are leading in development of AI technology for smartphones . Download the full report here
Fitness technology
Smart technology in the fitness market is rapidly evolving, transforming personal health and training. From AI-driven workout apps to connected wearables tracking performance in real time, innovations offer deeper personalisation and motivation. This integration of data and convenience is redefining how consumers approach fitness, recovery, and long-term wellness goals. Get access to a series of reports that look at consumer adoption of smart fitness tech, what consumers want from these devices and what is driving adoption in the category.
The evolving sports tech market: Get key insights how the fitness market is evolving and the role that wearable technology and fitness apps play for the modern day consumer. This report covers ownership of wearables including smart watches, fitness bands and smart ring. Download the full report here
Growing the fitness tech market: Get key insights how the fitness and health wearables market and what manufacturers need to do win over non-users. This report showcases how applications of behavioural science can build a deeper understanding of some of the barriers to adoptions and key recommendations for manufacturers and retailers to overcome them and drive growth in the category. Download the full report here
Fitness tech - making exercise fun: Get key insights into the role technology plays in support the sport and fitness habits of UK consumers. This report has key data on fitness habits and routines, the use of technology to support habits and sports and what consumers want from technology for their preferred sporting pastimes. Download the full report here
Domestic appliances
The domestic appliance category has evolved from basic, manual devices to advanced, connected solutions. Smart appliances now integrate AI, IoT, and automation, offering convenience, energy efficiency, and remote control. The small appliance category is also evolving, shaped by changing consumer needs and tastes, attitudes to health and changing cooking habits. Get access to key reports that highlight shifting consumer preferences and attitudes.
Cooking habit and domestic appliances: Understand the cooking habits of UK consumers, how people feel about cooking, the role appliances play in everyday cooking routines and what people want from cooking, with key recommendations for the appliance industry on how to position appliances to meet the needs of the modern day cook. Download the full report here
Reframing sustainability: This study explores how short-term cost savings can drive behaviour change in the domestic appliance category. This report covers attitudes to sustainability, explores the intention-action gap and barriers to the adoption and purchase of eco-friendly appliances and provides key recommendations for the industry to close the gap and encourage the use of eco-settings. Download the full report here
Small appliances report: Compare and contrast the attitudes of consumers in three European markets towards small appliances. This report covers ownership and usage of small appliances, key features and values, views of smart appliances and where key opportunities exist for small appliance manufacturers. Download the full report here
Smart appliances report: Understand the attitudes and behaviours of UK & US consumers towards smart appliances. This report covers ownership of smart appliances, drivers and barriers to ownership. Download the full report here
Learn more
To learn more about the role market research can play in understanding audiences, development of technology and ensuring your product is designed to meet the needs of consumers check out our article on 'technology market research'
