Exploring domestic appliance and kitchenware needs

This study explores UK consumers’ cooking habits, appliance usage, and attitudes towards cooking and kitchen tech.

Bryter insights - Cooking habits & domestic appliances - June 2025 COVER

What’s inside this report:

  • Insights from 2,000 UK adults on real-life cooking habits across different life stages

  • Exploring how people feel about cooking, kitchenware and more, from joy and creativity to stress and fatigue

  • The role appliances play in supporting or complicating everyday routines

  • What people really want from cooking: fresh, flavourful food with less hassle

  • Practical takeaways for appliance brands looking to ease kitchen pain points

Fill in the form to get the full report straight to your inbox.


 

To learn more about the role market research can play in understanding audiences, development of technology and ensuring your product is designed to meet the needs of consumers check out our article on domestic appliance research here

Download our report to find out more…

What’s inside this report:

  • Insights from 2,000 UK adults on real-life cooking habits across different life stages

  • Exploring how people feel about cooking, kitchenware and more, from joy and creativity to stress and fatigue

  • The role appliances play in supporting or complicating everyday routines

  • What people really want from cooking: fresh, flavourful food with less hassle

  • Practical takeaways for appliance brands looking to ease kitchen pain points

Fill in the form to get the full report straight to your inbox.


 

To learn more about the role market research can play in understanding audiences, development of technology and ensuring your product is designed to meet the needs of consumers check out our article on domestic appliance research here