Healthcare and Pharma
Insights for a rapidly evolving world
Insights to drive the next generation of treatment
Bryter is committed to delivering actionable insights that drive growth and innovation in the healthcare and pharmaceutical industry. We have a deep understanding of the healthcare and pharmaceutical industry, including the regulatory landscape, emerging trends and the needs of healthcare professionals and patients. This allows us to provide our clients with valuable insights and recommendations.
Our work spans across a broad cross-section of therapy areas, consumer health categories, m-health and devices with a deep understanding of differences in the UK, EU, US and Asian markets.
Build a deeper understanding of the mindset and behaviours of key stakeholder groups
At Bryter we go beyond stated importance to help our clients truly understand what is important, be that gaining more meaningful insights into the lives, journeys and experiences of patients or understanding what is truly driving prescriber behaviour and decision-making.
We employ the most up-to-date approaches and research tools that help us engage with key stakeholder audiences in the most effective and efficient manner and help our clients deliver the next generation of treatments and healthcare programmes.

What we do
Consumer preferences are continually shifting and it is not enough to simply make the best products any more. to succeed in an increasingly competitive marketplace you need a deeper understanding of how consumers think about their health, the factors that influence them, and how they shop your category
We work with a broad range of audiences across touchpoints to understand their needs, experiences and what they value: ultimately what shapes and influences their behaviour in each category of consumer health.
- Consumers: Uncover the motivations, attitudes, behaviours and journeys of consumers
- Healthcare professionals: Explore the role of primary care physicians, pharmacists and specialists in influencing consumers and recommending non prescription products
- Touchpoints: Understand the role of online and offline channels, and how they influence consumer behaviours and attitudes at different stages of their journey

We cover a broad range of consumer health categories
01
Pain
02
Respiratory
03
Nutrition
04
Intimate health
05
Dermatology
06
Allergies
07
First Aid
08
Digestive health
09
Mens health
10
Vitamins & supplements
Innovate
Create, develop and test new products and services
Guidance throughout the innovation journey. From kick-starting the ideation process, to concept testing, pre-launch strategy and post-launch evaluation. Get expert help to come up with, test and refine new ideas
- Size the market and opportunities
- Ideate and develop new thinking
- Test propositions and concepts
- Design services and experiences
- Develop pricing strategy
- Conduct sensory tests & product trials
Understand Audiences
Learn more about your consumer behaviour and needs
Understanding consumer health goals and priorities, motivations and behaviours. Utilize deeper understanding of different audiences to shape winning products and services, and market more effectively to consumers and patients.
- Segment the market and identify different audiences
- Map and profile needs
- Tap into key trends and cultural factors that shape consumer preferences
- Understand usage and behaviour
Characterize influencers
Determine the role and influence of healthcare professionals
Understand the role of primary care physicians, pharmacists and specialists in influencing consumers and recommending products. Understand needs, drivers of non-prescription product recommendation, and how this aligns with recommendation and usage of prescription products.
- Segment the market and identify different HCP typologies
- Understand how to market effectively to HCPs at different stages of your product's cycle
- Test communications and marketing materials
Positioning
Develop your brand and communications
Gain a deeper understanding of how your consumers view your brand and develop effective marketing and communication strategies.
- Develop and test visual identity, packaging and brand assets
- Understand how consumers navigate the category and your offer to build the most effective portfolio strategy
- Test pre-launch marketing materials, campaigns and message effectiveness
- Understand how your brand is perceived, opportunities for refinement and brand stretch
Shopper behaviour
Understand how and why people buy
Understand how consumers and patients make sense of the category, their purchase decisions and customer journeys. Use this to guide strategy across all touchpoints and sales channels.
- Map customer journeys, purchase occasions and how consumers navigate the category
- Understand the role and importance of online and offline channels
- Assess the effectiveness of retail and online store displays and executions
Case studies

Identifying the target audience for a new health wearable

Identifying the target audience for a new health wearable

Identifying the target audience for a new health wearable

Identifying the target audience for a new health wearable
Book a consultation
You can book a meeting with one of our consultants and we’ll be happy to discuss your current business challenge.