Healthcare and Pharma

Understanding consumer health goals and priorities, motivations and behaviours. Utilize deeper understanding of different audiences to shape winning products and services, and market more effectively to consumers and patients.

• Segment the market and identify different audiences
• Map and profile needs
• Tap into key trends and cultural factors that shape consumer preferences
• Understand usage and behaviour

Understand the role of primary care physicians, pharmacists and specialists in influencing consumers and recommending products. Understand needs, drivers of non-prescription product recommendation, and how this aligns with recommendation and usage of prescription products.

• Segment the market and identify different HCP typologies
• Understand how to market effectively to HCPs at different stages of your product's cycle
• Test communications and marketing materials

Gain a deeper understanding of how your consumers view your brand and develop effective marketing and communication strategies.

• Develop and test visual identity, packaging and brand assets
• Understand how consumers navigate the category and your offer to build the most effective portfolio strategy
• Test pre-launch marketing materials, campaigns and message effectiveness
• Understand how your brand is perceived, opportunities for refinement and brand stretch

Understand how consumers and patients make sense of the category, their purchase decisions and customer journeys. Use this to guide strategy across all touchpoints and sales channels. 

• Map customer journeys, purchase occasions and how consumers navigate the category
• Understand the role and importance of online and offline channels
• Assess the effectiveness of retail and online store displays and executions