Women Gamers Report 2025
Over the past decade, the profile of women gamers has changed dramatically. What was once a ‘niche’ or underestimated audience has evolved and grown to represent nearly half of the global gaming population. In our 2025 Women Gamers report, we take a look back over the last eight years to see just how women gamers' habits and motivations have evolved.
A great resource for game developers and publishers, marketers, journalists and academics.
Contents:
- Overview of the women audience
- Evolution of PC/console behaviours
- Mobile gaming behaviours
- Identity & representation
- Toxicity and its impact
Also, be sure to check out previous Women Gamer insights here
A great resource for game developers and publishers, marketers, journalists and academics.
Contents:
- Overview of the women audience
- Evolution of PC/console behaviours
- Mobile gaming behaviours
- Identity & representation
- Toxicity and its impact
Also, be sure to check out previous Women Gamer insights here