Bryter's Women Gamers Report 2026
Now in its 9th year, Bryter's Women Gamers Study aims to close the gap between perception and reality: to understand who women gamers really are, how they play and what their experiences are.
Bryter’s Women Gamers 2026 report reveals an increasingly diverse but selective audience…
- Genre stereotypes are outdated - women play six genres on average, with Battle Royale and Shooters in the top 5
- Online multiplayer play has declined, with some moving back to solo game preference
- Gaming is competing against other media - 45% of Gen Z say they are gaming less as social media competes for their attention.
- Toxicity remains the greatest barrier: 51% of women gamers have experienced it, rising to 79% among Gen Z
Read more about Bryter's Women Gamers Study and access past reports here.
Bryter’s Women Gamers 2026 report reveals an increasingly diverse but selective audience…
- Genre stereotypes are outdated - women play six genres on average, with Battle Royale and Shooters in the top 5
- Online multiplayer play has declined, with some moving back to solo game preference
- Gaming is competing against other media - 45% of Gen Z say they are gaming less as social media competes for their attention.
- Toxicity remains the greatest barrier: 51% of women gamers have experienced it, rising to 79% among Gen Z
Read more about Bryter's Women Gamers Study and access past reports here.