Smartphones by default: The phone UK children get, whatever their age
This study explores UK parental attitudes to smartphones and the types of devices they buy their children
What's included in this report:
- Nationally representative survey of 2117 adults aged 18+ in the UK
- Attitudes to smartphones
- Devices purchased for children of different ages
- Future intentions for smartphone and feature phone purchases
- Reasons for purchasing smartphones for children
- Key recommendations for those working in the phone industry
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To learn more about the role market research can play in understanding audiences, development of technology and ensuring your product is designed to meet the needs of consumers check out our article on 'technology market research'
What's included in this report:
- Nationally representative survey of 2117 adults aged 18+ in the UK
- Attitudes to smartphones
- Devices purchased for children of different ages
- Future intentions for smartphone and feature phone purchases
- Reasons for purchasing smartphones for children
- Key recommendations for those working in the phone industry
Fill in the form to receive a copy of the full report direct to your inbox
To learn more about the role market research can play in understanding audiences, development of technology and ensuring your product is designed to meet the needs of consumers check out our article on 'technology market research'