Phones, fears and future intentions
This study explores parental attitudes to smartphones and the types of devices they buy their children
What's included in this report:
- Survey of over 1800 adults of parenting age in the UK, Germany & Italy
- Attitudes to smartphones
- Devices purchased for children of different ages
- Future intentions for smartphone and feature phone purchases
- Key recommendations for those working in the phone industry
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To learn more about the role market research can play in understanding audiences, development of technology and ensuring your product is designed to meet the needs of consumers check out our article on 'technology market research'
What's included in this report:
- Survey of over 1800 adults of parenting age in the UK, Germany & Italy
- Attitudes to smartphones
- Devices purchased for children of different ages
- Future intentions for smartphone and feature phone purchases
- Key recommendations for those working in the phone industry
Fill in the form to receive a copy of the full report direct to your inbox
To learn more about the role market research can play in understanding audiences, development of technology and ensuring your product is designed to meet the needs of consumers check out our article on 'technology market research'