Phones, fears and future intentions
This study explores parental attitudes to smartphones and the types of devices they buy their children
What's included in this report:
- Survey of over 1800 adults of parenting age in the UK, Germany & Italy
- Attitudes to smartphones
- Devices purchased for children of different ages
- Future intentions for smartphone and feature phone purchases
- Key recommendations for those working in the phone industry
Fill in the form to receive a copy of the full report direct to your inbox
To learn more about the innovation process for new technologies, key trends shaping consumer behaviour and the role market research can play in new product development, check out our article on tech trends and innovation
What's included in this report:
- Survey of over 1800 adults of parenting age in the UK, Germany & Italy
- Attitudes to smartphones
- Devices purchased for children of different ages
- Future intentions for smartphone and feature phone purchases
- Key recommendations for those working in the phone industry
Fill in the form to receive a copy of the full report direct to your inbox
To learn more about the innovation process for new technologies, key trends shaping consumer behaviour and the role market research can play in new product development, check out our article on tech trends and innovation