Reconnecting with Gen Z mobile gamers
Gen Z are among gaming's most valuable players, but they're slipping away. Our new report reveals that 18–24s are cutting their mobile gaming time as social media, streaming and video compete for attention, and intrusive ads and stale titles push them out. So how do you win them back?
Drawing on a survey of 1,605 UK consumers, we unpack Gen Z's changing habits, how they discover games, and practical ways to rebuild lasting engagement. Download the report to learn more.
Read about the history of the video game industry, mobile gaming and the key trends and milestones that have shaped the industry we know today.
Drawing on a survey of 1,605 UK consumers, we unpack Gen Z's changing habits, how they discover games, and practical ways to rebuild lasting engagement. Download the report to learn more.
Read about the history of the video game industry, mobile gaming and the key trends and milestones that have shaped the industry we know today.