---
title: The Power of Content Creators in Gaming | Bryter
description: Discover key insights into the world of women gamers with Bryter's 6th annual Women Gamers Survey. Uncover trends, behaviors, and industry issues among 1,000 women gamers in the US and UK.
image: https://www.bryter-global.com/hubfs/power%20of%20gaming%20content%20creators.jpg
---

# The Power Of Content Creators in Gaming

The power of content creators in gaming is becoming more and more apparent. With gamers spending a quarter of their time watching others play versus playing themselves, it can be a vital channel for engaging with players and driving acquisition.

![power of gaming content creators](https://www.bryter-global.com/hubfs/power%20of%20gaming%20content%20creators.jpg)

The power of content creators in gaming is becoming more and more apparent. With gamers spending a quarter of their time watching others play versus playing themselves, it can be a vital channel for engaging with players and driving acquisition.

In this quickfire report, Bryter take a look at…

- Time spent watching others play/stream
- Resources used for game discovery
- Attitudes around gaming content
- Channels used for engaging with gaming content

Read about [the history of the video game industry](https://www.bryter-global.com/video-game-trends), and the key trends and milestones that have shaped the industry we know today

### Download our report

The power of content creators in gaming is becoming more and more apparent. With gamers spending a quarter of their time watching others play versus playing themselves, it can be a vital channel for engaging with players and driving acquisition.

In this quickfire report, Bryter take a look at…

- Time spent watching others play/stream
- Resources used for game discovery
- Attitudes around gaming content
- Channels used for engaging with gaming content

Read about [the history of the video game industry](https://www.bryter-global.com/video-game-trends), and the key trends and milestones that have shaped the industry we know today