Small appliances – what's changed in three years
This study explores consumer ownership, use, and attitudes to small kitchen appliances in the UK and how it changed from 2023 to 2026.
Three headlines stand out:
• Air fryers have gone from challenger to staple (44% → 60% ownership)
• Energy efficiency has overtaken healthy lifestyle as the #1 purchase driver
• Smart appliances still haven't broken through — 89% of owners say none of their appliances are connected
To learn more about the innovation process for developing domestic appliances and the role market research can play, check out our article on Applications of market research to test and launch domestic appliances
Three headlines stand out:
• Air fryers have gone from challenger to staple (44% → 60% ownership)
• Energy efficiency has overtaken healthy lifestyle as the #1 purchase driver
• Smart appliances still haven't broken through — 89% of owners say none of their appliances are connected
To learn more about the innovation process for developing domestic appliances and the role market research can play, check out our article on Applications of market research to test and launch domestic appliances