---
title: BOBI Awards 2022 - Best Business Impact finalist
description: Bryter are shortlisted for Best Business Impact at the 2022 BOBI awards
---

[Company News ](https://www.bryter-global.com/company-news)

# [BOBI Awards 2022 - Best Business Impact finalist](https://www.bryter-global.com/company-news/bryter-finalist-bobi-awards-2022-0)

 Written by [Laurence Olding](https://www.bryter-global.com/company-news/author/laurence-olding) | Apr 12, 2022 4:06:00 PM

Bryter is a finalist again, having been shortlisted for a key award at this year’s British Healthcare Business Intelligence Association’s (BHBIA)2022 BOBI Awards.

This entry continues to reflect our commitment to delivering research and insight that makes a difference and enables our clients to make more effective business decisions that have real impact in their organisations.

 

Submission summary: Getting Behind the Dashboard: Using customer experience and understanding to unpick performance analytics and optimise digital engagement in the new normal.

1. The pandemic was rocket-fuel for pharma efforts to engage with customers digitally. An industry-wide drive to consent customers for e-marketing means content can be shared with 1000s of physicians on a mouse-click.
2. Yet, despite a wealth of digital campaign performance analytics, detailed customer understanding of the impact of campaigns, and relevance and value of content delivered, is often lacking
3. Through insight-driven collaboration, Bryter delivered an effective playbook to optimise future campaigns, factoring indication; content; and HCP group. This provided a means to achieve digital personalisation-at-scale.

These real-life, panel-judged awards required us to show clear guidance, evidence of change, customer understanding and impact to the client’s business as a result of the research. 

 

## **About the BHBIA and BOBI Awards**

The British Healthcare Business Intelligence Association (BHBIA, [www.bhbia.org.uk](http://www.bhbia.org.uk/)) is the pre-eminent association for the UK’s healthcare and pharmaceutical market researchers.

The BOBI (Best of Business Intelligence) Awards are the only healthcare-specific business intelligence awards scheme in the UK, and recognize excellence across the business intelligence spectrum – from market research through to sales analytics and related disciplines. The full awards shortlist can be found here: [https://www.bhbia.org.uk/bobi-awards](https://www.bhbia.org.uk/bobi-awards)

The Awards Ceremony takes place at the BHBIA Annual Conference in May each year.

**Get in touch if you would like to receive case studies demonstrating how we deliver business impact for clients across the globe!**

[View full post](https://www.bryter-global.com/company-news/bryter-finalist-bobi-awards-2022-0)

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